Essential Guide to Branding Your Hemp Business
By: Rachel Garland
Does this sound familiar?
You know branding your hemp business is important.
As a matter of fact, you’re well aware that it’s a crucial step to take towards building a successful company.
Yet, you’re having trouble building a strong brand for your hemp business.
Where do you even begin?
I break down how branding helps your small hemp business stand out from the competition along with step-by-step directions you can follow to build your unique hemp brand.
If you’re ready to take your business to the next level, keep reading!
Why Branding Your Hemp Business is Crucial
When you think of branding, what comes to mind?
Chances are, you’re thinking about your logo, tagline, or color scheme, right?
While yes, these are certainly parts of your brand…
Branding is SO MUCH MORE than just a logo design or catch-phrase.
Your brand distinguishes your business from the rest.
It’s what helps your company stand out in a crowded marketplace and build lasting relationships with your target audience.
Your unique hemp brand is the driving force behind why your customers CHOOSE YOU over the other guys.
As a small business owner, brand is the backbone to your company’s survival.
Simply put, if you want to have a successful CBD business, you NEED a strong brand.
Define Your Unique Hemp Brand
Strong brands are built on clarity.
Get crystal clear on the who, what, and why of your business.
Too many hemp companies are not clear on their targeting and try to attract as many people as possible.
But here’s the thing:
If you don’t make it clear how your brand is the best option for your audience’s needs, why would they choose you?
A smarter approach to marketing your hemp business is narrowing your focus to serve a specific segment of the market.
AKA - FIND YOUR NICHE
If you’re interested in learning more about niche hemp marketing and why it’s so game changing for your business, check out this whole blog I wrote about it here:
HOW TO FIND YOUR UNIQUE HEMP INDUSTRY NICHE
Defining your hemp brand will help your business stand out from the crowd and build a lasting community of raving fans.
By getting clear on the unique value your company provides along with the target audience you’re serving, you’re ready to start branding your business.
Create an Amazing Hemp Logo
Your logo may only be one part of your brand.
However!
It is a very important part.
Your logo represents your business.
This image is the first thing someone may notice about your brand.
It’s on your labels, website, packaging, banners, advertisements - you name it!
Wherever you promote your business, your logo is there.
Given that you only have a few seconds to capture someone’s attention, the last thing you want to do is blend into the crowd.
Investing in an amazing hemp logo offers long-term benefits.
After all, your logo is a reflection of your business.
What kind of impression do you want to make?
Unless you’re an experienced graphic designer and you have a lot of free time on your hands, you should leave it to a professional.
Great designers can bring your brand to life!
WOW your customers from the start with a custom hemp logo design.
Develop Your Online Presence
Your stunning logo is ready to go!
Next, it’s time to start building your online presence with an industry compliant and mobile-friendly website.
This is the foundation of your digital storefront.
If you’re thinking a hemp website isn’t that big of a deal...
THINK AGAIN!
Don’t fall for the trap of relying only on social media to grow your brand.
What if your pages were removed tomorrow without notice?
Even if you’re doing everything “right” your hemp business can still be blocked, banned, or removed completely from major social media platforms like Facebook or Instagram.
While selling your hemp online presents a unique set of challenges, it IS POSSIBLE!
If you are committed to growing your business do not let these hurdles stop you.
When there is a will, there is a way.
The key is hiring an experienced hemp web designer who understands this industry and has successfully helped businesses start selling online.
I highly recommend checking out 420 Web Designs.
They work exclusively with small cannabis, CBD, and hemp business owners to grow their brands online.
SEE HEMP WEBSITES HERE
Regardless of whether you bring on help or DIY, make sure your website is compliant, on-brand, and easy to navigate on mobile or desktop.
Implement a Strategic Hemp Marketing Plan
Once you have an amazing website, how do you actually get people to visit it?
By implementing a strategic hemp marketing plan.
There is a reason big brands constantly advertise despite being household names - repetition builds recognition.
If you want to develop an amazing hemp brand, be prepared to have an equally amazing marketing plan.
This is where the importance of strong branding comes into play.
When you are clear on the unique value you provide and can clearly communicate this with your target audience so that they too understand why you’re better than the rest …
YOU WILL GROW!
A lot of hemp businesses make the mistake of posting on social media without direction.
Instead of standing out and attracting their target audience, they’re just hoping SOMEONE will notice them.
Yet, what they are posting is not unique, helpful, or relevant.
Anyone can repost a meme or random image.
But if you want to grow your business, that takes a different approach.
Developing a strong brand maximizes your marketing efforts.
Not only do your messages have greater impact and actually drive results such as more likes, follows, messages, and sales - they’re also memorable, thereby building your brand.
Consistently Keep Growing
The number one thing you need to remember when branding your hemp business?
STAY FOCUSED + BE CONSISTENT
Developing your hemp brand is a marathon not a sprint.
Too many businesses give up before even getting started.
Six months of work or even a year is a small amount of time in the long run.
While it may seem overwhelming at some points, take it step-by-step.
Consistent effort adds up to BIG RESULTS over time.
So long as you are clear in your direction, have a game plan in place, and consistently keep growing - your hemp brand will blossom!