How to Find the Best CBD Influencers to Grow Your Hemp Business
By: Rachel Garland
You know you need to promote your hemp business to reach more people…
Only question is, how do you overcome so many advertising restrictions?
Invest in WHAT YOU CAN DO!
One of the most POWERFUL ways to grow your hemp business is by working with CBD influencers.
As a matter of fact, influencer marketing can SKYROCKET your impact and income.
There are brands which have become established leaders simply through strategic social media marketing.
The key is working with the right influencers for your business.
If you’re ready to stop guessing and start growing, then keep reading!
Why Work With CBD Influencers?
What is influencer marketing and how can it help your hemp business?
To put it simply:
Influencer marketing involves working with individuals or organizations who have developed a loyal community of followers that you can promote your products or services to.
How is this different from running just a regular ad?
It’s personal, the trust is already established.
Great influencers don’t just have random people following them, they have a loyal community of fans.
Their followers value their opinion.
As you might have guessed, influencers have the power, to well, influence others.
You can start to see the kind of impact this could have for your hemp CBD business, especially when you cannot rely on most traditional forms of online advertising.
Working with influencers allows your brand to tap into targeted communities.
However!
In order to maximize your influencer marketing efforts, you need the right approach.
Determine Your Influencer Marketing Goals
There is one VITAL yet often forgotten step when it comes to working with CBD influencers...
That’s asking yourself this important question:
What are your goals?
Of course you want to grow your hemp business.
But you need to be more specific if you want to see results.
After all, how else can you measure success if you don’t have any idea what you’re striving for?
Setting goals is the foundation for a successful influencer marketing campaign.
Here are some quick tips for creating GAME CHANGING goals:
Get Specific
Break it Down
THINK BIGGER
Let’s use an example to put things into perspective:
Say you run an online CBD store.
Instead of stating you want to sell more hemp flower by working with influencers.
A stronger goal would be:
You want to increase hemp CBD flower sales by 10% this quarter by working with a minimum of 15 targeted influencers.
See where I’m going with this?
Now it’s your turn!
Target the Right CBD Influencers
Once you’ve set your goals, it’s time to start finding the best CBD influencers for your business.
Keep in mind that the “right” influencers is subjective.
What may be the best option for one brand may not be so for another.
It is all about understanding your unique goals, products or services, and target audience.
Selecting CBD influencers based on popularity alone is not a wise strategy.
Just because an account has 100,000+ or even MILLIONS of followers DOES NOT mean that they’re the right choice for your business.
Instead:
You want to identify people with communities who could genuinely benefit from your product or service.
Luckily…
We’ve made this process even easier for you!
Key Questions to Consider Before Contacting Influencers
Finding the right influencers can mean the difference between campaigns that take your brand to the next level or something that ends up being a total flop.
So how do you find the best CBD influencers for your hemp business?
By asking the right questions!
Here are some things to pay attention to when evaluating influencers:
Do Their Values Align With Your Values?
Who is Their Target Audience?
How Old is Their Account?
What Kind of Content are They Posting?
Have They Worked With Brands Before?
Who is Engaging With Them?
Are These the People You’re Trying to Reach?
How Often are They Posting?
The idea is to tap into communities who you can offer the most value to.
Answering these questions will give you a better idea of whether or not an influencer is a good fit for your business.
Watch Out for Fake Influencers
If there is one thing you need to watch out for when it comes to influencer marketing…
IT’S FAKE INFLUENCERS
Sad but true - not all profiles you see are the real deal.
By fake, we’re talking about boosted accounts with phony followers that were bought.
Promoting your business to a bunch of fake bots is not going to do any favors for your business.
In fact, it is only going to hurt you in the short AND long run.
You mine as well be pouring money down the drain.
Hence why it’s so important to properly vet influencers.
Anyone can set up a profile and buy a fake following.
But building a loyal, engaged, and genuine community takes time.
How can you determine whether a CBD influencer is the real deal or not?
Number one, trust your gut.
Secondly - look at the age of their account, who their followers are, and the quality of their content.
A page that is only a few posts in will not have thousands of followers right off the bat unless they’re a well-known brand or celebrity.
In addition, check out the following:
Do you see real people engaging with them or sketchy pages?
Are the accounts actual names or just random numbers?
How about the content they are posting?
Is what they’re sharing unique and helpful or just random reposts?
Taking the time to vet influencers will help you make the best decision for your business.
Analyze Your Results and Keep Growing
You’ve found amazing CBD influencers to work with, now it’s time to start your campaigns and review your results.
In order to maximize your hemp marketing efforts, it’s important to understand what is working and what is not.
This is why we recommend partnering with multiple influencers.
Instead of putting all of your eggs into one basket…
Assess which influencers will be the best fit for your business, see how things go, analyze your results, and adjust accordingly.
Most importantly:
JUST START!
Too often we get caught up in the details that we don’t move forward.
Yet:
The sooner you start investing in influencer marketing for your hemp business, the more you can expect to grow.
There is no better time than the present!
Need help finding CBD influencers to grow your hemp business?