Why Email Marketing is a Game Changer for Your CBD Business
By: Rachel Saab
If you’re not building an email marketing list for your CBD business, you’re missing out!
A targeted group of contacts increases your brand’s impact and sales.
Email marketing on average offers a higher return on your investment than social media.
(AKA more bang for your buck)
Given that your hemp CBD business could be removed by channels like Facebook, Instagram, Twitter, Pinterest, or YouTube at any point…
Well, let’s just say it pays to prioritize email marketing.
Here’s why it’s high time to start building a list of targeted contacts for your hemp CBD company.
Why Use CBD Email Marketing?
Why does your CBD business actually need email marketing in the first place?
Here are a few reasons:
Build a Targeted List of Contacts
Increase Traffic to Your CBD Website
Convert More Browsers Into Buyers
As you can see, there are a lot of advantages when it comes to list building.
Censorship, restrictions, and page removals are a real threat for CBD brands.
Email marketing is one of the most effective ways your company can grow online.
After all, your list is a group of people who have indicated they want to stay in contact with you.
That is worth a lot!
Think about it…
Your email list represents your most loyal fans.
Why wouldn’t you want to build a thriving community who is eager to hear from you?
If that wasn’t convincing enough...
Just check out these 3 reasons why it’s time to start using CBD email marketing.
1.) Create a CBD Customer Contact List
Do you know why a big email list is better than a big social media following?
You own your list.
Meaning, you have a list of people and their contact information who are interested in your business that you can save.
That is HUGE!
Whether you switch email marketing platforms or even if you’re kicked off, you’ll still have your list.
The same cannot be said for social media.
If your Instagram account or Facebook page was removed tomorrow, you would have no simple way of staying in touch with your followers.
Which means all that time you invested into building your channels is now gone.
Your email list, on the other hand, is something you can keep.
Hence why every hemp business should be list building.
2.) Increase Traffic to Your CBD Website
The right email marketing strategy will increase traffic to your website.
Here’s how:
Let’s say you have a great blog post you recently published.
Instead of just sharing that blog post on social media and praying that people will actually click the link and visit your page…
You have a list of eager contacts who are excited to hear from you.
Sharing your latest blog with your subscriber list will entice people to visit your website.
If they’re interested in what you have to say, they’re going to check it out.
The right email marketing strategy is key to attracting more people to your website.
3.) Convert More CBD Browsers Into Buyers
Do you want to make more sales?
Start building your list NOW!
While it might seem like an “old school” method compared to social media, the results speak for themselves.
Email marketing generates $38 for every $1 spent.
That’s a game changer, especially with so many advertising restrictions
Whether people subscribe after they visit your store or download a free resource, they’re hot leads.
AKA they WANT to hear from your business.
What better group of people to send your latest promotions to?
Plus!
Email makes it easy to purchase online.
Just click the link in your message and it’s time to shop.
While email marketing shouldn’t be the only way you advertise your business, clearly, it pays to invest in building your list.
But here’s the thing:
You have to be careful when marketing CBD online, even when it comes to something as simple as sending promotional emails.
Not all email marketing platforms are CBD friendly.
As in:
Your business can be kicked off a email marketing platform for simply selling CBD.
Crazy?
Wrong?
Total B.S.?
YES!
But this is one of the reasons why it is so important that you understand not only compliance but which platforms are the best for your business.
Luckily, we’ve already figured this out for you.
LEARN MORE ABOUT OUR CBD EMAIL MARKETING SERVICES HERE
Searching for more CBD marketing tips?
Check out our educational videos and CBD marketing blog here.