How to Advertise Your Hemp, CBD, or Cannabis Business Online
By Hunter Saab
Promoting your cannabis and hemp CBD business online can be difficult, especially with all the advertising restrictions in the cannabis industry.
All cannabis businesses are banned from paid advertising on Google Adwords, Facebook, Instagram, Twitter, Youtube, Tik Tok, and Pinterest.
Hence why cannabis, CBD, and hemp companies have a hard time putting themselves out there to the online masses.
Don’t give up, just be creative!
Here are online organic marketing opportunities you can use to promote your cannabiz!
1.) Social Media
Social media is one of the best forms of FREE online advertising. With social media, you can connect with millions of users who have been looking for you this whole time! Build your cannabis community by sharing your journey, passion, products, or services with eye catching and engaging content.
There are huge opportunities for hemp CBD and cannabis brands on Instagram. You can reach your target audience rapidly with the right content and marketing strategy. However! Despite its popularity, don’t put all your eggs in one basket. Instagram has been notorious for targeting cannabis, CBD, & hemp companies whether they violate terms of service or not. They can delete your account without any warning if you are not careful. Even if you are a legitimate business entity. Like, follow, comment, and and post at your own risk!
Facebook has claimed that they are considering changing their advertising policy for cannabis companies due to recent legal changes that are being implemented across the globe. In the mean time, focus on building your business page. Share product photos, videos, and blogs from your website. Be sure to mix it up in your feed and share other cannabis related content from different . Use hashtags in your posts to show up in search. Focus on providing valuable and engaging content on your Facebook business page directing people to your website.
Twitter is home to over 321 million monthly users! This platform is a great way to stay up-to-date with the latest cannabis industry news and insights as well as find your target audience! You are able to re-post or ‘retweet’ content from your followers or following as well as comment with animated GIFS to engage, inform, or entertain your audience. Twitter has created a live feature so you can interact with your audience in real time! You also have the ability to make private and public lists of your followers or following.
2.) Influencers
Work directly with cannabis influencers to bring more exposure to your brand. How do you determine if they are legit? See what their comment section looks like to check out whether they have an engaged audience. In addition, compare the number of followers to the number of posts they have. If they have under a 100 posts and 10,000+ followers then they probably purchased those followers from an outside source. Message influencers directly to see what their rates are per post. Every influencer and their audience is different. Do your homework first to make the best investment for your cannabiz.
3.) Blogs
Blogs on your website are one of the best ways to educate your audience, increase website traffic, and drive sales! The more original content your create, the better your SEO (Search Engine Optimization) will be! Inform your customers or patients about the benefits of cannabis, CBD, or hemp. Ideally, you should be posting at least one new blog a week. However, writing original blogs for your business can also be time consuming along with everything else you have to tackle. Luckily, you can hire a professional cannabis content writer that can help you reach your target audience as well as help generate more leads. Run your blogs through your social media channels to get even more eyes on your website.
4.) Giveaways
Run giveaways through social media to get people excited about you brand! The more hands you put your products in, the better! Create a limited-time offer and request your followers to tag individuals or comment to enter their chance to win! Generate some buzz and excitement among the cannabis community to set yourself apart from the competitionn.
5.) Email Marketing
Email marketing is a great way to keep your hardcore followers/customers engaged. Especially since cannabis or hemp CBD social media accounts being deleted by Big Tech. You own your email list. Keep in mind certain email hosting providers do not support CBD sales and can have your account removed. Luckily, you can download your list and go to another email marketing service. By building your list you can educate, inspire, promote giveaways, and sales.
Want to learn more about email marketing? You can read more about email marketing your your bsuiness here.
Consistency is Key
Cannabis, CBD, or hemp businesses should never stop advertising! No matter what route you take when it comes to bringing exposure to your brand, consistency is key! Trial and error is inevitable. But no matter what, you must keep pushing in order to be successful! Be consistent not only with advertising but with your branding, messaging, education, products, and activism!
Look for Help
Do not have enough hours in the day managing your business and life? 420 WEB DESIGNS can help you reach your social media goals by creating a custom social media game plan for your business.
Contact us to learn more about social media consulting for your cannabiz!