By: Rachel Garland

A great CBD marketing strategy can lead to AMAZING growth in your business.

However!

A bad CBD marketing strategy means throwing money down the drain.

Or worse, damaging your brand.

Yikes! 

Of course, that’s the last thing you’re aiming for.

So how do you know what’s the right move when you have so many choices?

The world of online marketing is complex, to say the least.

You can promote your business by posting on social media, blogging, email marketing, video content, infographics, AND MORE!

Meanwhile, you’re also trying to grow your business and there’s only so many hours in a day.

Don’t sweat it, we have you covered!

Follow these 3 super simple CBD marketing tips to make more sales, build your brand, and boost your business.

CBD Marketing Presents Many Challenges

Before we go any further, there’s something important you need to know.

Most forms of paid online advertising, such as:

• Google AdWords

• Facebook Ads

• Instagram Ads 

• YouTube Ads

• Pinterest Ads 

ARE OFF THE TABLE!

Meaning, as of publishing, hemp CBD brands are still prohibited from using most forms of paid online advertisements.

What should you do instead?

Get creative and be strategic!

Instead of viewing this as only a loss, see it as an opportunity.

There are other ways to promote your business beyond giving more money to Facebook or Google.

Keeping reading for three simple yet POWERFUL marketing tips.

1.) Find Your Niche Market 

What makes your CBD brand stand out?

Think beyond the quality of your products or packaging.

Identify the BIG benefits your brand provides your target audience.

A lot of CBD businesses make the mistake of going too broad with their targeting.

They don’t want to limit their reach, so they try to attract everyone.

Only problem is…

They end up reaching no one.

Don’t make this same mistake!

To maximize your marketing budget and build a loyal community, find your niche.

Definition of Niche - A specialized segment of the market for a particular kind of product or service.

Niche marketing is all about focusing on serving a specific group of people.

Here are a few questions to help you hone in on your unique niche:

• Who are your ideal customers?

• What problems are they facing? 

• How will you help solve them?

• Where are they located?

• How old are they? 

• Where do they hangout online?

Answering these will help you get clearer on who your target audience is and the unique benefits your products or services provide them. 

2.) Provide Personalized Experiences

Set your CBD brand apart with personalized experiences.

PEOPLE WANT TO BUY FROM PEOPLE!

A stunning logo, beautiful photos, or glossy social media pages may look nice…

BUT!

They are not enough to win the hearts and minds of your customers.

However...

Providing a great product and developing a real connection with your community IS.

If you’re thinking this requires a HUGE company to pull off, think again!

Play to your strengths as a small CBD business owner.

Little gestures can go a long way such as:

• Personally thanking customers for their support

• Hosting community events 

• Creating personalized product recommendations

• Sharing customer content (reviews, photos, stories, etc.)

In a world of AI and automation, a personal touch stands out.

Find ways to show your customers how much you care and your community will blossom. 

3.) Cultivate Stronger Relationships

Do you want to build brand loyalty and make more sales?

Then focus on cultivating stronger relationships with your community.

Returning customers are the lifeline of your business.

It’s one thing if you say you’re great.

It’s another if someone else says so.

Treat your repeat customers like GOLD.

Not only is it more expensive to attract a new customer than sell to an existing one…

THEY ALREADY TRUST YOU!

While expansion is good, don’t lose sight of your most loyal fans, no matter how many there are.

Even a single repeat customer can become an AMAZING advocate for your business.

While many companies might be offering similar products…

YOUR CUSTOMERS CHOOSE YOU!

And that’s how you’re going to grow.

By finding your niche, providing personalized experiences, and building strong relationships with your customers.

While these tips may seem simple…

THEY WORK!

The proof is in the pudding.

Now, it’s time to put them into action! 

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